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Latest Articles

Do Consumer Sentiments Mediate the Relationship Between Consumer Solidarity and Brand Loyalty? An In-Depth Analysis of Gaza’s Supportive Marketing Strategies

Muhammad Arslan Sarwar*

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Perceived Staffing Adequacy and Customer Experience Strategy on Customer Loyalty with Perceived Vision 2030 Consumer Economy Agenda as a Moderator: A Study on the Retail Sector in Saudi Arabia

Amal Alghareeb*, Razan Alotaibi, Fajr Al Ghanim, Mashel Alotaibi

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The Impact of Perceived Ethical Leadership on Job Satisfaction in Saudi Arabian Technological Firms: The Moderating Role of Perceived Vision 2030 Initiative

Raghad Alawwad*, Shaden Alqatani*, Laila Falqi*, Fajer Alasiri*

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